The Business of Sports

The Collegiate Model vs. The Professional Model

During his tenure, Myles Brand repeatedly refuted some of the myths and misperceptions around intercollegiate athletics, including many criticisms that college sports was only about the money. He introduced the idea of The Collegiate Model of athletics, which differed from professional sports by prioritizing education over profits or competitive success.

While Brand recognized the need for some commercialism to financially support universities, he warned against any commercial activity that could jeopardize the role of student-athletes as students first. He argued that student-athletes were attending college for an education and should never be treated as professional employees of the institution.

Brand described the need for balance in his 2009 State of the Association Address, saying: “The objective, then, is to determine the balance point, all factors considered, between crass over-commercialism and unrealistic idealism… Once that occurs, we will be able to move forward in the conduct of intercollegiate athletics with a clear conscience.”

In his speech, Brand identified two key guiding principles to help universities stay balanced in the years to come. First, student-athletes should never be exploited in commercial activities. And secondly, all commercial activities in college athletics must be consistent with the values and mission of higher education. Following those guidelines is hardly simple, but Brand remained adamant that collegiate athletics was not the “entertainment division” of higher education. Its purpose was to enhance student-athletes’ college experience and teach them important life values.

The question of commercialism in college sports remains a complicated and controversial topic in the world of intercollegiate athletics. Brand wrote and spoke on issues like pay-for-play and licensing that are still relevant and heavily debated today.

The Business of Sports

“Fiscal Responsibility: Report of the Presidential Task Force” delivered to the National Press Club, Washington D.C.

October 30, 2006


“In All, Fairness,” NCAA State of the Association delivered at 2007 NCAA Convention

January 1, 2007


“Foreword” to The College Athlete’s Guide to Academic Success: Tips from Peers and Profs, by Bob Nathanson and Arthur Kimmel

January 1, 2007


“The Beauty of the Game,” published in Basketball and Philosophy: Thinking Outside the Paint, pp. 94-103, co-authored with Peg Brand

January 1, 2007


Mondays with Myles: Episode 40 – Coaches’ Compensation

January 22, 2007



“NCAA Urges, but Can’t Compel, Hiring of Black Coaches,” The Indianapolis Star

January 27, 2007


“Faculty Members’ Constructive Engagement in Intercollegiate Athletics,” The Montana Professor, 17:2, pp. 14-18

March 1, 2007


Mondays with Myles: Episode 59 – Athletics Subsidized

June 4, 2007



Mondays with Myles: Episode 63 – Charles Bloom & CoSIDA

July 2, 2007



Mondays with Myles: Episode 64 – DII Summit & VP Mike Racy

July 9, 2007