An Era of Reform and Advocacy: 2003 – 2009
Myles Brand became President of the National Collegiate Athletic Association (NCAA) in 2003—the first university president to ever lead the organization. Because of his experience, Brand brought a new perspective to the NCAA that emphasized academics and understood how to approach athletics as part of a larger educational whole.
Brand sought to affect a cultural change with the NCAA, creating an organization that was more responsive to student-athlete needs and encouraged greater oversight by university presidents. Early on in his tenure, he identified two essential goals that characterized the legacy of his tenure: academic reform and equity advocacy.
Brand firmly believed that intercollegiate athletics differed from professional sports by virtue of student-athletes being students first. His “value-based vision of intercollegiate athletics”—which he called The Collegiate Model—emphasized that student-athletes attended college to learn and eventually graduate. Their athletics should not obstruct or interfere with that goal.
During his tenure, the NCAA became more willing to consider student-athlete concerns—all while protecting their educational right to be a student. Brand helped introduce the new Graduation Success Rate (GSR) to more accurately assess graduation rates and the Academic Progress Rate (APR), which could track student-athlete progress and hold universities accountable for their success.
Throughout his career, Brand was also a vocal advocate for diversity and inclusion, continually expanding the scope of NCAA initiatives to address issues of injustice regarding race, gender, sexuality, and disability. He created the NCAA’s Office for Diversity and Inclusion in 2005 and sought to restructure the hierarchies of power that prevented true equity within athletics.
The archives below are a collection of his significant writings, speeches, and other works during his tenure as President of the NCAA—organized chronologically.
NCAA State of the Association delivered as NCAA President at 2003 NCAA Convention
January 1, 2003
“Academics First: Progress Report,” delivered to the National Press Club
March 4, 2003
“Academics First: Progress Report” delivered at 2003 National Press Club
March 4, 2003
NCAA Title IX Seminar Keynote Address
April 28, 2003
“Myles Brand,” Philosophy Now: A Magazine of Ideas, 41, interview by Tim Madigan
May 1, 2003
2003 Black Coaches Association Keynote Speech
June 5, 2003
“Business Competition in College Athletics,” Brand testified about the NCAA championship series in the U.S. House of Representatives Judiciary Committee
September 4, 2003
“Competition in College Bowl Games,” Brand testified about the state of competition in college football in the U.S. Senate
October 29, 2003
“Value-Based Educational Model,” NCAA State of the Association delivered at 2004 NCAA Convention
January 1, 2004
“Academics and athletics: playing for the same team: NCAA president discusses the challenges of leading the organization in an era of academic reform,” Black Issues in Higher Education, 21:4, pp. 26-31, by Ronald Roach
April 8, 2004