An Era of Reform and Advocacy: 2003 – 2009
Myles Brand became President of the National Collegiate Athletic Association (NCAA) in 2003—the first university president to ever lead the organization. Because of his experience, Brand brought a new perspective to the NCAA that emphasized academics and understood how to approach athletics as part of a larger educational whole.
Brand sought to affect a cultural change with the NCAA, creating an organization that was more responsive to student-athlete needs and encouraged greater oversight by university presidents. Early on in his tenure, he identified two essential goals that characterized the legacy of his tenure: academic reform and equity advocacy.
Brand firmly believed that intercollegiate athletics differed from professional sports by virtue of student-athletes being students first. His “value-based vision of intercollegiate athletics”—which he called The Collegiate Model—emphasized that student-athletes attended college to learn and eventually graduate. Their athletics should not obstruct or interfere with that goal.
During his tenure, the NCAA became more willing to consider student-athlete concerns—all while protecting their educational right to be a student. Brand helped introduce the new Graduation Success Rate (GSR) to more accurately assess graduation rates and the Academic Progress Rate (APR), which could track student-athlete progress and hold universities accountable for their success.
Throughout his career, Brand was also a vocal advocate for diversity and inclusion, continually expanding the scope of NCAA initiatives to address issues of injustice regarding race, gender, sexuality, and disability. He created the NCAA’s Office for Diversity and Inclusion in 2005 and sought to restructure the hierarchies of power that prevented true equity within athletics.
The archives below are a collection of his significant writings, speeches, and other works during his tenure as President of the NCAA—organized chronologically.
“BackTalk; In Athletics, Level Field Must Begin in Classroom,” The New York Times
May 9, 2004
“Education of College Athletes,” Brand responds to viewer messages about the NCAA’s proposal to improve the quality of college athlete education
May 29, 2004
“Where Credit Is Due,” Washington Post
September 28, 2004
“The Myths of College Sports: Debunking the Four Great Commonly Held Misperceptions About Intercollegiate Athletics,” NCAA State of the Association delivered at 2005 NCAA Convention
January 8, 2005
“Show Colleges the Money; University Sports in Need of Some Commercialism,” Chicago Tribune
April 6, 2005
“Putting the ‘Student’ Back into Student Athlete,” Black Issues in Higher Education, 22:4, pp. 28-30, by Kendra Hamilton
April 7, 2005
“NBA Plan Closes Door to College for Some,” Indianapolis Star
July 3, 2005
“NCAA Takes High Road with Ban of Offensive Mascots,” USA Today
August 11, 2005
“The Business of College Sports,” The Commonwealth, 99:16, pp. 15-18
August 15, 2005
Discussion on Graduation Success Rate with Christianson, Lennon, Petr
December 14, 2005