The NCAA

The Voice and Conscience of College Sports

When Myles Brand first became President of the NCAA, he faced a number of questions asking about the NCAA’s true role in intercollegiate athletics. People did not fully understand why the NCAA existed—let alone the importance of their mission. So, Brand sought to change perceptions of the Association and clearly establish the values that the NCAA represented.

Historically, the NCAA was established in 1906 by a small group of university presidents at the behest of President Theodore Roosevelt. At the time, student-athletes would often be severely injured during games, so their mission was to reform college sports regulations to make them safer for students. They succeeded, and the NCAA embodied a lasting obligation to set those standards and ensure contests were safe and fair.

In 2003, Brand aimed to demonstrate that the NCAA was still the voice and conscience of intercollegiate athletics, protecting the well-being and interests of student-athletes. He helped clearly articulate the importance of The Collegiate Model—which prioritized balance between academics and athletics—as well as guidelines for universities on how to maintain those values.

He also wanted to humanize the organization, ensuring that student-athletes always felt heard by the organization and its leaders. Under his guidance, the NCAA became less impersonal and rigid, more willing to listen to student-athlete concerns and consider individual cases independently.

During his tenure, Brand was occasionally criticized as the “czar of college sports,” saying that he either should or shouldn’t exert more control over the NCAA’s members. However, Brand repeatedly argued that the presidential leadership role of the NCAA was one of guidance and consensus. The NCAA president and his staff worked with college presidents, administrators, and athletic teams from over one thousand universities and colleges to implement change through oversight and leadership.

Together, the NCAA represents the collective voice of intercollegiate athletics, but Brand understood that only through cooperative consensus can they create the best experience for student-athletes across the country.

The NCAA

Mondays with Myles: Episode 87 – NCAA National Convention

January 14, 2008



Mondays with Myles: Episode 89 – DIII VP Dan Dutcher

January 28, 2008



2008 Central Intercollegiate Athletic Association Keynote Address

February 26, 2008


“Drug Use in Sports,” Brand testified about the use of performance enhancing drugs in the U.S. Senate Commerce Subcommittee on Trade & Consumer Protection

February 27, 2008


“A Winning Play: Healthy College Sports Require Spending Balanced with Campus Values,” AGB Trusteeship, 16:2, pp. 30-35

March 1, 2008


Indiana University Interview by Professor Don Gray for the IU Emeriti Oral History Project

March 17, 2008



Mondays with Myles: Episode 98 – General Q&A

March 31, 2008



Mondays with Myles: Episode 100 – Restructuring DIII

April 14, 2008



Mondays with Myles: Episode 115 – NCAA Enforcement

July 28, 2008



“Pay for Play is Fine—But Not in College Sports,” Huffington Post

August 20, 2008