The NCAA

The Voice and Conscience of College Sports

When Myles Brand first became President of the NCAA, he faced a number of questions asking about the NCAA’s true role in intercollegiate athletics. People did not fully understand why the NCAA existed—let alone the importance of their mission. So, Brand sought to change perceptions of the Association and clearly establish the values that the NCAA represented.

Historically, the NCAA was established in 1906 by a small group of university presidents at the behest of President Theodore Roosevelt. At the time, student-athletes would often be severely injured during games, so their mission was to reform college sports regulations to make them safer for students. They succeeded, and the NCAA embodied a lasting obligation to set those standards and ensure contests were safe and fair.

In 2003, Brand aimed to demonstrate that the NCAA was still the voice and conscience of intercollegiate athletics, protecting the well-being and interests of student-athletes. He helped clearly articulate the importance of The Collegiate Model—which prioritized balance between academics and athletics—as well as guidelines for universities on how to maintain those values.

He also wanted to humanize the organization, ensuring that student-athletes always felt heard by the organization and its leaders. Under his guidance, the NCAA became less impersonal and rigid, more willing to listen to student-athlete concerns and consider individual cases independently.

During his tenure, Brand was occasionally criticized as the “czar of college sports,” saying that he either should or shouldn’t exert more control over the NCAA’s members. However, Brand repeatedly argued that the presidential leadership role of the NCAA was one of guidance and consensus. The NCAA president and his staff worked with college presidents, administrators, and athletic teams from over one thousand universities and colleges to implement change through oversight and leadership.

Together, the NCAA represents the collective voice of intercollegiate athletics, but Brand understood that only through cooperative consensus can they create the best experience for student-athletes across the country.

The NCAA

“NCAA Urges, but Can’t Compel, Hiring of Black Coaches,” The Indianapolis Star

January 27, 2007


Mondays with Myles: Episode 44 – One Year In

February 19, 2007



“Faculty Members’ Constructive Engagement in Intercollegiate Athletics,” The Montana Professor, 17:2, pp. 14-18

March 1, 2007


Mondays with Myles: Episode 48 – General Q&A

March 19, 2007



“Statement by NCAA President Myles Brand and Rutgers University President Richard L. McCormick Regarding Comments by MSNBC’s Don Imus,” Rutgers Website

April 6, 2007


Mondays with Myles: Episode 65 – DI Overrides

July 16, 2007



Mondays with Myles: Episode 69 – NCAA Intern Program

August 13, 2007



“Insights: Myles Brand on His Game Plan,” Business Officer, by John Walda

September 1, 2007


“AGB Statement on Board Responsibilities for Intercollegiate Athletics”

November 16, 2007


“Leadership and Challenges: The Roles of Intercollegiate Athletics in the University,” NCAA State of the Association delivered at 2008 NCAA Convention

January 12, 2008