Sports Culture

Values to Last a Lifetime

For all his love of philosophy and his focus on Academics First, Myles Brand was a sports fan through and through. He grew up playing basketball and running track, which he fondly recalled as some of his best memories of high school. And more than anything, he loved how athletics was a place for student-athletes to grow, learn, and find their own community of like-minded friends.

Brand often spoke about the underlying values of college sports. As he saw it, the role of athletics in education was to enrich the college experience while teaching essential life skills that could only be learned outside the classroom. Sports gave student-athletes the opportunity to gain experience growing as a person and learning values like leadership, teamwork, sportsmanship, and diligence.

Because of his love of sports, Brand was all the more determined to ensure that intercollegiate athletics stayed as fair, fun, and free of commercialism as possible. He believed that the values of college sports were at the core of the NCAA’s mission, and he wanted to protect the student-athletes’ ability to participate in athletics without sacrificing their education. After all, most student-athletes would not become professional athletes—and Brand believed it was foolish to pretend differently. But every student-athlete had the right to learn and grow through sports, like so many had before them.

Brand’s excitement for athletics was not always obvious in his formal speeches, but his genuine enthusiasm for the game is more than evident in his podcast episodes, where he often spoke passionately about the joy and beauty of sports.

Sports Culture

“NCAA Takes High Road with Ban of Offensive Mascots,” USA Today

August 11, 2005


“The Business of College Sports,” The Commonwealth, 99:16, pp. 15-18

August 15, 2005


“Myles Brand,” Views from the Presidency: Leadership in Higher Education, pp. 56-85, Francis L. Lawrence

January 1, 2006


Mondays with Myles: Episode 1 – Glory Road Chat with Myles Brand & David Lattin

January 7, 2006



“The Principles of Intercollegiate Athletics,” NCAA State of the Association delivered at 2006 NCAA Convention

January 16, 2006


Mondays with Myles: Episode 2 – Brooklyn

February 12, 2006



“The Conversation: IMM & Myles Brand,” Indy Men’s Magazine, pp. 44-51

March 1, 2006


Mondays with Myles: Episode 6 – Selections for Basketball Championships

March 13, 2006



Mondays with Myles: Episode 7 – Storming-Crowd Control

March 20, 2006